Marketing Global warming

Man what a cynical view of human nature!Seth's Blog: The problem with "global warming":

"The muted reaction to our impending disaster comes down to two things:

1. the name.

Global is good.
Warm is good.
Even greenhouses are good places.

How can 'global warming' be bad?

I'm not being facetious. If the problem were called 'Atmosphere cancer' or 'Pollution death' the entire conversation would be framed in a different way."

In other words, damn it he's right.